Some people are willing to ignore animal suffering in the name of fashion. Leather good are in high-demand and it seems like more and more people are interested in buying leather good. In an effort to chance how people perceive leather goods, Ogilvy & Mather Advertising Bangkok and PETA Asia teamed up and created one of the most powerful campaigns out there. They opened a fake pop-up shop in a trendy mall located in Bangkok and filled it with leather clothes and accessories. But there was a horrifying surprise inside all of the leather products. Take a look: