Rick Guidotti made a name for himself as a photographer working with some of the most famous models in the world. He shot everybody from Cindy Crawford to Claudia Schiffer, but quit the glamorous world of fashion and decided to take his successful photography career in a new direction. Tired of mainstream beauty ideals, he wanted to try something else. That’s how he started photographing people with visible genetic conditions. Since then, his project grew into a not-for-profit organization called Positive Exposure that promotes a more inclusive world where all differences are celebrated.