It all started when Nike hired Casey Neistat and the editor Max Joseph to create an advertisement with the slogan: ‘’Make it count’’.
When starting to work on this project, Casey asked himself this simple question: ‘’If I could do anything in the world and make it count what would I do?’’
The answer to this question sent him and Max in an unforgettable adventure. They have been in 13 countries and 16 cities in only 10 days, until they ran out of money.
Check here this extraordinary travel video diary that’s gone viral all around the world :
